Privacy Policy

Last Updated: January 2024
Effective Date: January 1, 2024

1. Introduction

Aha Moment Innovation Pte. Ltd. ("AMI", "we", "our", or "us") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website amixami.com, use our services, or engage with our serious gaming and training solutions.

This policy complies with the Singapore Personal Data Protection Act 2012 (PDPA) and other applicable privacy laws.

2. Information We Collect

2.1 Personal Information

We may collect the following types of personal information:

• Contact Information: Name, email address, phone number, job title, company name
• Account Information: Username, password, profile information for our training platforms
• Training Data: Learning progress, game performance metrics, assessment results
• Communication Records: Records of your communications with us, including support inquiries
• Technical Information: IP address, browser type, device information, usage analytics

2.2 Automatically Collected Information

We automatically collect certain information through:

• Cookies and similar tracking technologies
• Website analytics tools (Google Analytics)
• Log files and server data
• Gaming platform analytics and performance metrics

3. How We Use Your Information

We use your personal information for the following purposes:

• Service Delivery: Providing serious gaming solutions, training programs, and educational content
• Account Management: Creating and managing user accounts, authentication, and platform access
• Performance Tracking: Monitoring learning progress, generating reports, and improving training effectiveness
• Communication: Responding to inquiries, providing customer support, and sending service-related notifications
• Marketing: Sending promotional materials about our services (with your consent)
• Research & Development: Improving our products, developing new features, and conducting educational research
• Legal Compliance: Meeting legal obligations and protecting our legitimate interests

4. Information Sharing and Disclosure

We may share your personal information with:

4.1 Service Providers

• Cloud hosting providers (AWS, Google Cloud)
• Analytics services (Google Analytics)
• Email and communication platforms
• Payment processors (for paid services)

4.2 Business Partners

• Educational institutions and corporate clients (for training delivery)
• Certified trainers and partners (with appropriate agreements)

4.3 Legal Requirements

We may disclose information when required by law or to protect our rights and safety.

5. Data Security

We implement appropriate technical and organizational measures to protect your personal data:

• Encryption of data in transit and at rest
• Regular security assessments and updates
• Access controls and authentication systems
• Employee training on data protection
• Incident response procedures

6. Data Retention

We retain your personal information only as long as necessary for:

• Providing our services to you
• Meeting legal and regulatory requirements
• Resolving disputes and enforcing agreements

Training data and learning records are typically retained for 7 years for educational and certification purposes.

7. Your Rights

Under the Singapore PDPA and other applicable laws, you have the right to:

• Access: Request information about your personal data we hold
• Correction: Request correction of inaccurate or incomplete data
• Withdrawal: Withdraw consent for data processing (where consent is the legal basis)
• Portability: Request transfer of your data to another service provider
• Objection: Object to certain types of data processing

8. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to:

• Enhance user experience and website functionality
• Analyze website traffic and usage patterns
• Provide personalized content and recommendations
• Enable social media integration

You can manage cookie preferences through your browser settings.

9. International Transfers

Your personal data may be transferred to and processed in countries outside Singapore, including:

• United States (cloud hosting and analytics services)
• European Union (partner organizations)
• Other Asia-Pacific countries (regional operations)

We ensure appropriate safeguards are in place for such transfers.

10. Children's Privacy

Our services are designed for professional and educational use. We do not knowingly collect personal information from children under 13 without parental consent. If you believe we have collected such information, please contact us immediately.

11. Third-Party Links

Our website may contain links to third-party websites, including social media platforms and educational resources. We are not responsible for the privacy practices of these external sites.

12. Changes to This Policy

We may update this Privacy Policy periodically. Material changes will be communicated through:

• Email notifications to registered users
• Prominent notices on our website
• Updates to the "Last Updated" date above

13. Contact Information

For questions about this Privacy Policy or to exercise your rights, please contact us:

14. Governing Law

This Privacy Policy is governed by the laws of Singapore. Any disputes arising from this policy will be subject to the exclusive jurisdiction of Singapore courts.